Sankaracarya's Vivekachudamani 570

मायाकॢप्तौ बन्धमोक्षौ न स्तः स्वात्मनि वस्तुतः ।

यथा रज्जौ निष्क्रियायां सर्पाभासविनिर्गमौ ॥ ५६९ ॥

māyākḷptau bandhamokṣau na staḥ svātmani vastutaḥ |

yathā rajjau niṣkriyāyāṃ sarpābhāsavinirgamau ||

(Sankaracarya's Vivekachudamani 570)

Maya-conjured-up bondage and liberation do not really exist in the Reality, one's Self, just as the appearance and disappearance of the snake are not in the rope which undergoes no changes.

The world is full of illusion(Maya). Maya means "that which is not." It refers to the Supreme Person's energy of illusion, which makes us think our temporary body, which is a product of the material world, is the same as our eternal, spiritual self, the Atma within the body. When we're under maya's influence, the attractive things in this world—wealth, fame, the opposite sex—appear real and desirable to us. We think we should be able to enjoy and control them, as we like. But really, everything here is under the control of time, and none of these temporary things can bring us lasting happiness.

So in this modern society, this is our position as human beings—overwhelmed by so many senses which to date we have neglected to control. Instead of controlling the senses, most people are becoming servants of the senses. Most people are losing their opportunity, this great opportunity of human life—to control the senses in Krishna’s service and then go back to His eternal abode.

Taking birth again and dying in this material world isn't the purpose of life and the position of the soul(Atma). The soul is eternal, it can be ONLY happy with the Supreme Lord Vasudeva not by taking birth again and again in various bodies.