Kṛṣṇa's mahā-mantra

kṛte yad dhyāyato viṣṇuḿ
tretāyāḿ yajato makhaiḥ
dvāpare paricaryāyāḿ
kalau tad dhari-kīrtanāt 
(Śrīmad Bhāgavatam 12.3.52)

Whatever result was obtained in Satya-yuga by meditating on Viṣṇu, in Tretā-yuga by performing sacrifices, and in Dvāpara-yuga by serving the Lord's lotus feet can be obtained in Kali-yuga simply by chanting the Kṛṣṇa's mahā-mantra.

tathā caivottamaḿ loke
tapaḥ śrī-hari-kīrtanam
kalau yuge viśeṣeṇa
viṣṇu-prītyai samācaret

"In this way, the most perfect penance to be executed in this world is the chanting of the name of Lord Śrī Hari. Especially in the age of Kali, one can satisfy the Supreme Lord Viṣṇu by performing sańkīrtana.''

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